Every decade or so, new waves hit the intellectual sphere, testing a culture’s capacity to renew itself. The musty, mildewed layers of old certitudes slough off. A new search begins, triggering the impulse to reinvent life all over again.
Long ago, Dettol was the best-known brand across the rural-urban divide. Today, Google commands such an unassailable height, that awestruck folk seek to invest the search engine with the halo of divinity. Is there life after Google? Who knows?
Societies going through the chaos of transition have a stronger urge to rediscover their mind space than the static or regimented ones. Despite their sharply contrasting positions and ethos, Switzerland and North Korea have something in common – neither is an intellectually exciting place. But India is. Absorbing technology at a faster pace than ever before, its need for cerebral stimulant is urgent. The Equator Line is not the new wave – it is a response to the exciting time beckoning us. A resilient India, a million possibilities opened up by the economic reforms, a bustling business scenario -- all this interests us.
Every three months, TEL will hit the stands without the baggage of yesterday’s jargon, to look around and take note of the signs of change much before they are visible to others. We will be decisively different, but neither dismissive nor disowning.
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Come, let us get together and enjoy the street view from the cupola.